"I won't be walking the ramp this time, but I wanted to associate myself with the KFLW because it is a fashion week with a cause. They are trying to promote eco fashion, something that is an ardent need of the day," said John.
The KFLW, organized by Purple People Entertainment Pvt Ltd, will be held from Feb 24-28 at the PC Chandra Greens here.
The theme of the fashion and lifestyle week this year is 'Eco Fashion', which refers to stylized clothing using environmentally sensitive fabrics and 'responsible' production techniques. This theme is in accordance with the fact that 2010 has been declared as the 'Year of Biodiversity' by the UN.
"This is an initiative to showcase the fashion talents of Kolkata, and the East. Also we are sourcing weaves from different parts of India and doing two shows to promote the weavers. We want to concerntrate on showcasing the beauty and originality of natural fabrics, fibers and dyes," Yudhajit Dutta of Purple People told at a press conference on Monday.
"Also we believe that a fashion week should have a cause. That's why we are promoting 'Save The Tiger' project, keeping in mind the tigers at the Sunderbans in West Bengal," Dutta added.
Designer Narendra Kumar will be opening the KFLW, while JJ Valya will be showcasing his collection at the finale.
A bevy of Bollywood stars will walk the ramp for renowned designers, including Rocky S, Neeta Lulla, Manish Malhotra, Satya Paul, Anita Dongre, Komal Sood, Monapali and Abhishek Dutta at the KFLW
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