55th Filmfare awards to be held on Feb 27

New Delhi, Jan 21 : After the Apsara Film and television Guild awards, the Screen awards and the Stardust awards, the stage is set for the 55th edition of the Filmfare awards, to be held in Mumbai on February 27, it was announced today.

This year's edition of the Filmfare awards, considered India's version of the Oscars, will be held at the Yashraj studios in Mumbai on February 27.
As always, this year too would witness the nominees being chosen through an audience poll.
Through this polling, movie lovers across the country would get an opportunity to voice their opinion on who they feel deserves the title of a winner of a filmfare award in various categories like Best Film, Best Director, Best Actor, Best actress and so on.
For the second year in succession, the Filmfare awards will be held by the Worldwide media Pvt Limited and the Times Group-BBC Worldwide Joint venture in association with Idea Cellular.
Addressing reporters here last evening, Chief Executive Officer of the Worldwide Media Pvt Ltd, Tarun Rai said this year, the response has been overwhelming with audiences voting through postal mails, mobile and online media.
Fifty per cent weightage will be given to polling results and equal weightage to a specially appointed panel of judges known for their unerring judgement in the choice of the winners.
Rai said with a plethora of films lined up to prove their worth to the black lady, this year too promises to be a power packed show.
''It's time, once again, for the biggest awards show of the film industry - the Idea Filmfare Awards. We will raise a toast, as we have for the last 55 years, to the immense talent of our film industry,'' Rai said.
He said once again, the black lady will have a touch of yellow, as the Idea logo will continue to don the most coveted Filmfare trophy.
''We have had a successful partnership with Idea Cellular and, along with them, hope to make the Awards show even bigger this year,'' Rai said.
Speaking on the occasion, Chief Marketing Officer of IDEA Cellular Pradeep Shrivastava, said, ''Brand IDEA always associates with champion ideas to offer unique user experience, and entertainment, to our 58 million subscribers, across India. Our continued association with the prestigious Idea Filmfare Awards is a testimony of the brand's promise to offer the best-in-class entertainment, through our reach and connect with the audience, across the length and breadth of the country.'' This year again, IDEA will bring stars and the best of movies, closer to our customers, through the 55th Idea Filmfare Awards, he said.
Idea will offer rich content on the mobile platform, around the 55th Idea Filmfare Awards, for its 58 million subscribers.
Idea Cellular will also introduce a range of VAS products and contests, specially designed around Bollywood and Cinema. Idea contest winners will get to attend the Idea Filmfare Awards ceremony, sitting alongside Bollywood's most sought after celebrities.
Select customers will also get to meet and greet Bollywood stars, as part of the brand association with Filmfare.